Call me weird, but no, I’m not tired of artful overhead shots of avocado toast. Yes, I want to see a curated close up of an influencer’s matcha latte, and naturally, I am very VERY much so invested in the goings on of everyone’s puppies.
What I am kind of over is the cookie cutter blogger image. Same vibe, same size, same style. Chill with all that.
Bloggers like Natalie Johnson aka Shameless Cr3ature aka @Hentai.hunny are fresh and exciting, especially in a sea of downward-looking, wide-brim-hat-wearing chicks.
Blogging is a business, but is it any different in the BOPO world? I got to chat with Natalie via email on the business of blogging and the importance of unabashed self-acceptance.
Our readers are very much into body positivity. Would you mind commenting on why it’s so important, especially at the height of the social media phenomenon?
“As a woman who grew up in the peak of the social media phenomenon, I didn’t see anyone like me represented on social media. I started to feel like there was something wrong with me. Why weren’t there girls like me interested in fashion? Am I doing something wrong?
Social media has such a huge influence on how people view one another. We constantly look on social media for the latest trends. For a long time plus-size women were never represented in a positive way on mainstream social media. We were left out of trends and couldn’t be considered fashionable.
Putting more body positivity out onto social media allows the world to see more diversity and move away from a set standards of what a woman ‘should’ look like. This in turn gives women the self-confidence to be comfortable in their own skin.”
Do you feel like real progress is being made as far as diversity and body positivity or are brands just using the cause as good PR?
“I think if a brand is able to make a woman feel more comfortable with her body, that’s a win and a move in the right direction. I do believe there is a wider range of women that have yet to be represented but brands are moving in that direction.”
What could fashion and beauty brands do to seem genuine to the curvy customer?
“I would love to see more women who are visibly plus-size. I feel like the plus-size women who are represented in current fashions are those with thick thighs and small waists. It sets yet another unattainable body standard. I’d love to see more women who are overweight or fat.
I think to most people those words carry a negative connotation, but the body positive movement is changing that. It’s all about accepting what industry standards would consider as flaws as genuine, natural, and beautiful features.”
What do you think is the biggest threat to young women and what could we all be doing a better job of?
“Standards; more specifically, standards established by celebrities or people with just different lifestyles, personalities,etc.
I know that sounds a little cliche but as young woman, I know we hold ourselves to these unspoken,preconceived, ideas of how we should live, look, and act.
Movements like more body positivity, helps break those standards and allow women to be who they are.”
You’ve made a name for yourself and built a brand off of BOPO, what advice do you have for other young women looking to do the same?
“Be true to yourself. When I first began blogging, I spent a lot of time trying to impress my audience, constantly worrying about what they would think. It was tiring. When I started blogging about the things I liked or felt were important, I realized my audience’s reactions were much more positive.
My blog is my business, my hobby, but more importantly it’s my voice.
Growing up I never had a platform to voice what I thought needed to be heard. Building up this brand I see how much of an impact I’ve made on young women who felt exactly like me. It’s incredibly humbling to hear how my blog has helped someone feel more confident. I truly believe everyone should be able to be happy comfortable with who they are.”